Girls Rock Camp St. Pete empowers girls and omen through music. They believe creative voices of all girls and women need to be amplified to create social change. Collaborating with teammates to build an advertising campaign to solve the problem that was given from Girls Rock Camp St. Pete, we developed strategies and insights to create a concept and manifesto aiming towards increasing sign-ups of teenage girls at the Camp.
This campaign included insights and different strategies to attract teenagers to take part in joining the camp. We created multiple social media platforms, posters to share with parents and teenage girls, pop-up stands to spread the word and introducing Geo-fencing to send out notifications about the camp when passing billboards.